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Communications and Public Relations Manager

Company: Ozarks Food Harvest
Date Posted: January 30, 2018

Job Summary:

This position develops and implements communications and public relations strategies to promote awareness, understanding and engagement of Ozarks Food Harvest’s mission by using a variety of PR, communication and fundraising methods. This position manages the communication and public relations activities across areas of traditional media, digital media and fundraising.  

Responsibilities: 

Communication/Fundraising

Strategize, write, design and produce organization’s major communication pieces used in fundraising, including:

  • Honor Roll of Donors annual report
  • Harvest Time quarterly newsletters for financial donors, food donors and volunteers
  • First Monday Memo monthly newsletter for major supporters and key community leaders 
  • Donor acknowledgements or appeals for monthly donors, food donors, volunteers, food drive hosts, direct mail campaign donors and others
  • Food bank handouts, one-sheets, backgrounders, presentation materials, etc

Respond to public inquiries on daily basis and work with team and other staff for solutions
Create effective presentations, facilitating meetings or discussions with public when necessary 
Oversee organization publicity opportunities including public speaking engagements, tours and other public outreach
Serve as food bank representative at check presentations or similar events as required
Be accountable for communication effectiveness while collaborating with others to ensure consistency of overall messaging and tone
Learn and gain experience with industry best practices, adopting and creating new approaches and educating others in an effective manner


Traditional Media

Proactively strategize, plan and manage an annual news release schedule and distribution list
Build contacts or cultivate relationships with key journalists in southwest Missouri 
Monitor organization’s outcomes to identify possible stories, then undertake proactive media engagement for high visibility in print or broadcast mediums
• Prepare or oversee the preparation of clear and compelling news releases, media advisories, letters to editors, fact sheets and similar PR pieces
• Respond to all media inquiries in a timely and accurate fashion
• Arrange media interviews for relevant staff and draft briefings when appropriate; serve as a company spokesperson when appropriate
• Create PR actions and stories based on relevant information from Feeding America
• Act as a gatekeeper of PR materials and ensure consistent messaging


Digital Media

Ensure organization website is updated and steadily improved by posting new material on the homepage, program pages, etc.; play key role in establishing future refreshes and maintaining SEO ranking
Oversee all website copy to ensure quality and maintain organization tone and consistency 
Develop and maintain organization email campaigns and social media on networks such as Facebook, Twitter and Instagram
Execute digital activities effectively; evaluate and measure to advance goals
Take advantage of websites for promotion, including community calendar sites 
Develop videos with professional assistance and work with broadcast TV and radio contacts to secure local PSAs
Take photographs and download or upload where necessary


Events

Work in partnership with event staff on all major fundraising and awareness events such as Hungerthon, Hunger Action Month and Check Out Hunger; donor appreciation events such as the Taste of Elegance; cause marketing food drive events such as Cans for Coffee.
Provide communication and public relations support as required for success of events


Position Qualifications:

Bachelor’s degree in public relations, communication, marketing or similar area of study required
Five years of progressive experience in public relations and communications with demonstrated track record for success
Creative thinker and innovator with proven ability to provide compelling communication resulting in desired behaviors
Exceptional written and oral communication skills; writing must be top-notch; ability to visually and persuasively communicate key concepts is necessary; strong interpersonal skills
Ability to consistently, reliably and accurately establish and meet challenging deadlines while handling multiple priorities and exhibiting behaviors that motivate others; able to influence and manage change in a positive manner
• Flawless attention to detail in development of programs, dissemination of information and creation of communication tools
• Solid editing and project management skills as well as proficiency in all Microsoft and Adobe programs; experience with email platforms, social media networks and dashboards required
• Ability to successfully manage support staff to ensure positive results

Ability to work independently and without direction, both managing and executing programs
Ability and passion to work as part of the development and communication team
Able to demonstrate expert understanding of organization and mission
• Must be physically able to lift 25-50 pounds and setup for organization events/press activities
• Expected to work outside normal business hours when needed

 

To apply, please email cover letter and resume to Denise Gibson, Director of Development & Communication at dgibson@ozarksfoodharvest.org. 

This job description does not list all the potential duties of the job and Ozarks Food Harvest has the right to revise this job description at any time.